Amazon is sending identity re-verification emails to sellers worldwide in 2025. This is surprising many sellers because it’s not just new accounts getting these emails even old, active accounts that have been performing well for years are also being asked to re-verify their identity. Amazon is doing this to update seller information and follow new global rules..
What is Identity Re-Verification?
Identity re-verification means Amazon is asking sellers to confirm their identity again, even if they’ve already done it before. They want to make sure everything is still up-to-date and accurate.
This usually includes:
- Government ID (passport, national ID, driver’s license)
- Updated bank statement
- Updated business registration details
- Utility bill with address match
- Phone number and contact confirmation
How Amazon Is Doing This in Q4
Amazon is doing this because:
Governments are pushing online platforms like Amazon to update seller information. In the US, the INFORM Act requires high-volume sellers to provide accurate data. Amazon is cleaning up old data to reduce risks and improve trust.
Important things sellers should know:
- This request is about following rules, not a suspension
- Delaying might lead to account deactivation
- Both old and new accounts are being asked for verification
- Documents must be current and valid
- Bank statements need to match Amazon account details exactly
What To Do Immediately If You Receive This Email
Important Steps:
1. Verify the sender is Amazon’s official notification centre.
2. Upload required documents directly in Seller Central.
3. Don’t crop or edit documents.
4. Ensure name and address match your Amazon account.
5. Upload exactly what’s asked, no extra documents.
For clear documents, download PDFs from your bank instead of taking screenshots. Identity re-verification is not a punishment. It’s simply a regulatory requirement update. Sellers who prepare authentic, updated, and clean documents pass it smoothly. But if the details don’t match or documents are weak, rejection chances become very high.
If your Amazon account is stuck in re-verification or if your documents got rejected, contact Rekommerce and our team can help you prepare correct documentation and restore your selling privileges faster.
