We observed that Amazon suspensions have increased significantly in 2025, especially for sellers involved in wholesale, dropshipping, private label, Retail, and Online Arbitrage. While Amazon policy violations cause suspension of thousands of sellers every month, we confirm that most suspensions can be prevented if we properly understand the policies and design our business processes accordingly.
We are sharing the 6 most common reasons Amazon suspends accounts —with solutions that help you to avoid them.
1. Selling Without an Authorization Letter
One of the major reasons for account deactivation in 2025 has been selling branded items without an authorization letter or proper documents from an authentic supplier. Due to sourcing from an unverifiable source, Amazon immediately suspends a seller upon a brand’s Intellectual property complaint due to Trademark and Copyright violations
How to Avoid It
Intellectual property violations can be easily avoided by following these steps:
- Always source inventory from the brand or its authorized suppliers
- Always create your own images and content to use on the product details page.
- Never use photos and content after taken from online sources
- Always check the brand restrictions and IP complaints history before listing a brand item
2. Dropshipping Policy Violations
The wish to sell and make money at the earliest leads most of the new sellers to buy stock from unauthorized sources. Due to low-quality or damaged items, they receive customer complaints, which causes their Amazon account to be suspended. Our expert team observed hundreds of Dropshipping policy violation cases and found the following primary mistakes:
• Sourcing from online retailers like Walmart, Home Depot, and AliExpress
• Fulfilling customer orders without removing the supplier packaging
• Invalid or no tracking details shared with customers
• Order fulfillment via suppliers instead of fulfilling orders from the seller’s warehouse
How to Avoid It
- Always source from wholesalers or approved dropshipping suppliers
- Always remove all 3rd-party branding material from product packaging
- Always mention your business details on product packaging, including your own return address
- Always upload tracking quickly and accurately
3. High Order Defect Rate (ODR)
New sellers face high ODR issues due to non-availability of stock at their end or sometimes due to out-of-stock issues from the supplier, causing one of the primary reasons for Slow handling time, late shipment dispatches, and A-Z claims, which lead to account suspensions.
How to Avoid It
- Always monitor the stock levels to ensure timely delivery
- Quality Inspection helps in avoiding damage to items issue
- Always use a reliable fulfillment center service
- Always maintain strong customer service
- Ensure the order Shipment within the dedicated handling time
4. Inauthentic Product Complaints
Upon receiving the parcel, the buyer doesn’t feel good about the item or any detail of the item, then the annoyed buyer raises a customer complaint with Amazon. Amazon initially requires invoices for the item; upon failing to provide an authentic invoice, Amazon suspends the seller account.
How to Avoid It
- Always keep a proper record of invoices
- Ensure supplier addresses match their website
- Always check and verify that your details are accurate on the invoice
- Respond to customer complaints on an urgent basis
5. Related Account Suspensions
It’s a generic myth among sellers that Amazon can link two accounts only if the owner of both accounts is the same. whereas the fact is that there are over 15 reasons due to which Amazon robots detect the relation between two accounts and mark both accounts as linked upon finding common links between both. Some of the primary reasons for this violation are common IP addresses, common addresses, common laptops, and common login patterns.
How to Avoid It
- Always keep your business details confidential and do not share them with anyone.
- Never log in from public Wi-Fi
- Do not mix multiple accounts on the same device
- Never share your bank card with another seller
6. Unverified Identity Info
New sellers get stuck right upon creating their Amazon seller account, and it becomes worse when they submit their documents for reactivation, but Amazon rejects the documents and refuses to reactivate the account. The primary reason for such a response is a mismatch of documents, such as:
- Bank statements
- Utility bills
- Business licenses
- IDs
How to Avoid It
- Always use clear, clean, matching documents
- Ensure all business information is accurate and up to date
- Refresh documents every 90 days
Prevention Is Better Than Suspension: Most sellers realize the seriousness of Amazon policies only after a suspension. By applying above mentioned practices, you can massively reduce your risk and run a stable, long-term Amazon business. If you ever face a suspension, a professional Plan of Action (POA) written properly can save your account.